| Description |
xix, 604 p. illus. 24 cm. ; pbk. |
| Bibliog. |
Includes bibliographical references. |
| Local Note / Price |
0.00 |
| Contents |
[Chapter One - Perception and learning] A case study of differential perception / Albert H. Hastorf & Hadley Cantril -- Brand identification and perception / Ralph I. Allison & Kenneth P. Uhl -- Buyers' subjective perceptions of price / Kent B. Monroe -- Preference and perception measures in new product development: an exposition and review / Alvin J. Silk -- Consumer rankings of risk reduction measures / Ted Roselius -- Attribution theory and consumer behavior / Robert B. Settle -- Learning and consumer behavior / John A. Howard -- Consumer brand choice as a learning process / A. A. Kuehn -- The impact of television advertising: learning without involvement / Herbert E. Krugman -- Consumer behavior: a field theoretical approach / H. H. Kassarjian. |
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[Chapter Two - Motivation and personality] Obesity, hunger and supermarket shopping behavior / Richard E. Nisbett & David E. Kanouse -- Fear appeals in marketing: a social perspective / Homer E. Spence & Reza Moinpour -- Personality and consumer behaviour: a review / Harold H. Kassarjian -- Personality and innovation proneness / Jacob Jacoby -- A multivariate analysis of personality and product use / David L. Sparks & W. T. Tucker -- Activities , interests and opinions / W. D. Wells & D. J. Tigert. |
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[Chapter Three - Beliefs and attitudes] Attitudes and attitude change / George S. Day -- The search for attitudinal-behavioral consistency / Martin Fishbein -- A cognitive theory view of brand preference / Stewart W. Bither & Stephen J. Miller -- Consumer choice behavior: an experimental approach / Flemming Hansen -- Cognitive consistency and consumer behavior / Bobby J. Calder -- Postdecision dissonance at post time / Robert E. Knox & James A. Inkster -- The dissonance model in post-decision product evaluation / Joel B. Cohen & Marvin E. Goldberg -- The application of attitude immunization techniques in marketing / Stewart W. Bither et al. |
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[Chapter Four - Social processes] Reference groups as perspectives / Tamotsu Shibutani -- Socially distant reference groups and consumer aspirations / A. Benton Cocanougher & Grady D. Bruce Cocanougher -- Effects of group pressure upon the modification and distortion of judgments / Samuel E. Asch -- Consumer behavior: conformity and independence / M. Venkatesen -- A test of the two-step flow in diffusion of a new product / John Arndt -- The effect of the informal group upon member innovative behavior / Thomas S. Robertson -- Dimensions of marital roles in consumer decision making / Harry L. Davis -- Children's purchase influence attempts and parental yielding / Scott Ward & Daniel Wackman -- Training the woman to know her place: the power of a nonconsious ideology / Sandra L. Bem & Daryl J. Bem -- A woman's place: an analysis of the roles portrayed by women in magazine advertisements / Alice E. Courtney & Sarah Wernick Lockeretz. |
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[Chapter Five - Social class] Social class in America / W. Lloyd Warner -- Social class and consumer behavior / Sidney J. Levy -- Social class and commercial bank credit card usage / H. Lee Mathews & John W. Slocum,Jr. -- Living room styles and social attributes: the patterning of material artifacts in a modern urban community / Edward O. Laumann & James S. House -- Low-income outlook on life (retitled Profile in poverty) / Lola M. Irelan & Arthur Besner. |
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[Chapter Six - Culture and subcultures] The concept of culture / Ralph Linton -- The silent language in overseas business / Edward T. Hall -- Uses of common objects as indicators of cultural orientations / Wayne Dennis -- The Negro market / R. A. Bauer & S. M. Cunningham -- The role of blacks in mass media / Waltraud M. Kassarjian. |
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[Chapter Seven - Models of consumer decision making] A theory of buyer behavior / John A. Howard & Jagdish N. Sheth -- Mathematical models of individual buyer behavior / Philip Kotler -- Advertising management, consumer behavior and simulation / F. M. Nicosia -- Information processing models of consumer behavior / James R. Bettman. |
| Subject(s) |
Consumer behavior.
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Motivation research (Marketing)
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| Alt Author |
Robertson, Thomas S.
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| ISBN |
0673078361 |
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