| Description |
xiv, 666 p. : ill. ; 23 cm. ; pbk. |
| Series |
Communication textbook series. Public relations
|
| Note(s) |
Product of a research project of the IABC Research Foundation. |
| Bibliog. |
Includes bibliographical references and indexes. |
| Note(s) |
CW808 |
| Contents |
[PART 1: The Basic Theory] Communication, Public Relations, and Effective Organizations: An Overview of the Book / James E. Grunig --Effect of Worldviews on Public Relations Theory and Practice / James E. Grunig and Jon White -- What Is an Effective Organization? / Larissa A. Grunig, James E. Grunig and William P. Ehling -- Public Relations and Management Decision Making / Jon White and David M. Dozier -- How Communication Managers Can Apply the Theories of Excellence and Effectiveness / Fred C. Repper. |
|
[PART 2: The Program Level: Effective Planning of Communication Programs] Strategic Management, Publics, and Issues / James E. Grunig and Fred C. Repper -- Evaluation of Public Relations Programs: What the Literature Tells Us About Their Effects / David M. Dozier and William P. Ehling -- Research Firms and Public Relations Practices / David M. Dozier and Fred C. Repper. |
|
[PART 3: The Departmental Level: Characteristics of Excellent Public Relations Departments] What is Excellence in Management? / James E. Grunig -- Public Relations Management and Operations Research / William P. Ehling and David M. Dozier -- Models of Public Relations and Communication / James E. Grunig and Larissa A. Grunig -- Organizational Roles of Communications and Public Relations Practitioners / David M. Dozier -- Public Relations and Marketing Practices / William P. Ehling, Jon White and James E. Grunig -- Organization of the Public Relations Function / David M. Dozier and Larissa A. Grunig -- Women in Public Relations: Problems and Opportunities / Linda Childers Hon, Larrisa A. Grunig and David M. Dozier -- Public Relations Education and Professionalism / William P. Ehling. |
|
[PART 4: The Organizational Level: The Conditions That Make Excellence in Public Relations Possible] How Public Relations / Communication Departments should adapt to the structure and environment of an organization.... and what they actually do / Larissa Grunig -- Power in the Public Relations Department / Larissa Grunig -- Activism: how it limits the effectiveness of organisations and how excellent public relations departments respond / Larissa Grunig -- Symmetrical systems of internal communication / James Grunig -- Corporate culture and public relations / K. Sriramesh et al... -- Societal culture and public relations / K. Sriramesh & Jon White. |
|
[PART 5: The Economic Level: What Public Relations and Communication Contribute to the Bottom Line] Estimating the value of public relations and communication to an organisation / William Ehling. |
| Credits |
Product of a research project of the IABC Research Foundation. |
| Local Note / Price |
69.93 |
| Subject(s) |
Public relations.
|
|
Communication in management.
|
| Alt Author |
Grunig, James E.
|
|
IABC Research Foundation.
|
| ISBN |
0805802266 |
|
9780805802269 |
|
0805802274 (pbk.) |
|
9780805802276 (pbk.) |
|
