LEADER 00000nam  2200217 a 4500 
008    091126s        ie            000 0 eng d 
092    D637 
100    McGlinchey, Mary 
245 13 An exploration of how public relation strategies can 
       change public opinion, with reference to the Dove real 
       beauty campaign and its impact on a selection of Irish 
       women in Co. Sligo and Co. Carlow. 
260 00 Carlow,|c2009. 
300 00 62 leaves + appendices :|bill. 
440  0 Institute of Technology, Carlow :  B. A. (Hons) in 
       Communications & Public Relations. 
502 00 Thesis(B.A.) -- Submitted in partial fulfillment of the 
       requirements for the Bachelor of Arts Honours Degree in 
       Communications & Public Relations, Institute of Technology
       Carlow, 2009. 
590    Open access - item available at main desk. 
650  0 Communications & Public Relations|vTheses.