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| Information Technology | starting at | 004 |
| Computer Applications | starting at | 005.3 |
| Psychology | starting at | 150 |
| Behavioural Science | starting at | 150.3 |
| Communications | starting at | 302.2 |
| Organisational Behaviour | starting at | 302.35 |
| Economics | starting at | 330 |
| Managerial Economics | starting at | 330.024 |
| Law | starting at | 340 |
| Business Law | starting at | 346.4 |
| German | starting at | 438 |
| French | starting at | 448 |
| Business Mathematics | starting at | 519.5 |
| Business Research Methods | starting at | 650.072 |
| European Business | starting at | 650.09 |
| Business Communications | starting at | 651.7 |
| Management Accounting | starting at | 657.42 |
| Financial Accounting | starting at | 657.48 |
| Management | starting at | 658 |
| International Business | starting at | 658.049 |
| Business Information Systems | starting at | 658.05 |
| Business Finance | starting at | 658.15 |
| Personnel Management/HRM | starting at | 658.3 |
| Strategic Management | starting at | 658.4 |
| Business Logistics | starting at | 658.7 |
| Supply Chain Management | starting at | 658.7 |
| Marketing | starting at | 658.8 |
| Services Marketing | starting at | 658.8 |
| Marketing Management | starting at | 658.8 |
| Marketing Communications | starting at | 658.802 |
| Packaging & Design | starting at | 658.823 |
| Sponsorship/Event Marketing | starting at | 658.823 |
| Marketing Research | starting at | 658.83 |
| Consumer Behaviour | starting at | 658.8342 |
| International Marketing | starting at | 658.848 |
The General Lending Collection consists of books which may be borrowed for up to one week at a time. These are shelved in Stacks # 0 - 8. Each student may have three items on loan simultaneously.
The Short Loan Collection consists of books which are in constant demand and the loan period is therefore restricted to two overnight or weekend loan only. These are shelved in Stack #9. Each student may borrow two items at a time .
The Reference Collection consists of materials such as dictionaries, encyclopedias, newspapers etc. Reference material is for library use only and is located on the first floor Stacks # 20 - 21.
Material in the Official Publications collection is for library use only. This collection is located on the first floor of the LRC and contains material such as government reports, ESRI and NESC reports etc.
Special Collections
The following is a list of Special Collections (not listed in the catalogue) which are relevant for the area of Marketing.
Click on a link below to view a list of items on the selected topic.
Please note that these items are for Reference only and may not be removed from the library.
Accounting Standards Board Publications
Company Information & Annual Reports
Marketing Reading Lists
Click on the programme codes below to see what material the Library holds from the Reading List for that programme. Please note that some programmes have yet to be mapped against Library holdings.
| - Bachelor of Business (Honours) in Marketing CW838 » |
| - Higher Certificate in Business CW906 » |
| - Higher Certificate in Business in Office Management CW916 » |
| - Bachelor of Business CW917 » |
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E-Books
IT Carlow now subscribes to over 100,000 electronic books which are available over the internet. These can be accessed both on-campus and off-campus. Off-campus access requires login using name and student number. All e-books are also accessible via the Library website.
The following e-book databases are relevant for Marketing:
Ebrary Academic Complete |
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Is a growing e-book collection spanning all academic subject areas. Currently providing over 85,000 titles including subjects such as Business & Economics, Computers & IT, Education, Fine Arts, Language & Literature, Law, Life Sciences, Medicine, Physical Sciences, Psychology, Social Sciences, Technology |
Emerald E-books |
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Is an e-book collection covering all business areas including Accounting and Finance, Economics, Enterprise and Innovation, Management Studies etc. |
Sage Handbooks |
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SAGE Handbook Collection contains 170+ authoritative, international, and interdisciplinary handbooks across the social sciences including Business and Management. |
| PAGE AUTHOR:Brigid Carey Liaison Librarian to School of Business & Humanities |
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