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Athlone Blanchardstown Cork DIT Dundalk Dun Laoghaire GMIT Letterkenny Limerick Sligo Tallaght Tipperary Tralee Waterford
Author Slade, Catharine,
Title Creating a brand identity : a guide for designers / Catharine Slade-Brooking.
Publisher London : Laurence King Publishing, 2016.
Persistent link:http://www.library.itcarlow.ie:80/record=b1047974~S0Bookmark and Share
LOCATION SHELF NO BARCODE STATUS
 Wexford General Lending  658.827    80078  CHECK SHELF
Description 160 pages : illustrations (chiefly colour) ; 23 cm ; pbk.
Bibliog. Includes bibliographical references and index.
Summary Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world.
Contents Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis -- Concept development -- Delivering the final design.
Local Note / Price 20.54
Subject(s) Brand name products.
Branding (Marketing)
Trademarks -- Design.
Advertising -- Brand name products.
ISBN 1780675623 (paperback)
9781780675626 (paperback)
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