ADVERTISING/MEDIA- BRANDINGGATEWAYS MARKETING NEWSPAPERS

ADVERTISING/MEDIA

AdForum
AdForum.com is a information provider focused on the global advertising industry.

AEF: Advertising Educational Foundation
The Advertising Educational Foundation is the advertising industry's provider and distributor of educational content to enrich the understanding of advertising and its role in culture, society and the economy.

ASAI: Advertising Standards Authority for Ireland
The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications, that is, advertising, promotional marketing and direct marketing.

BCI: Broadcasting Authority of Ireland
The BAI is an independent statutory organisation responsible for a number of key areas of activity with regard to television and radio services in Ireland.

Communications Regulator
ComReg is the statutory body responsible for the regulation of the electronic communications sector (telecommunications, radiocommunications and broadcasting transmission) and the postal sector.  We are the national regulatory authority for these sectors in accordance with EU law which is subsequently transposed into Irish legislation.

IAPI: Institute of Advertising Practitioners in Ireland
IAPI is the trade association and professional institute for Irish advertising agencies. Its primary role is to promote the highest professional and creative standards in the production of advertising, across all media.

Media Live
Medialive is one of the most comprehensive Media Information resources on the Internet and is available free of charge. It will be of particular interest to anyone involved with the Advertising / Media business in Ireland. Updated on a daily basis the Medialive Website contains a comprehensive range of information covering all media in the Republic of Ireland and Northern Ireland.

The Persuaders
The Persuaders is a weekly marketing and media programme that is broadcast on special interest radio station Dublin City FM. The Persuaders is hosted by Alex Gibson

WARC: World Advertising Research Center
World Advertising Research Center (WARC) is a premier provider of information and insight to the global marketing, advertising, media and research industries. WARC Online, its internet service, is the world's largest single source of marketing insight , while its publications and conferences have strong reputations established over many years.

 

BRANDING

Brand Channel
Brandchannel.com is committed to providing a global perspective on brands. Challenging viewers to think further about the important issues that are affecting brands now and in the future. To further enhance brand awareness, we offer tools and information including global listings for conferences, courses and careers, as well as links to other valuable industry resources.

Brand Republic
Brand Republic is the place to find all about the UK marketing, media and communications industries. It is the market-leading web site for the online advertising, marketing, media and PR sectors

Brand Week
Brandweek.com is the online extension of Brandweek magazine. It is dedicated to serving the magazine's readership with the latest breaking marketing industry news and analysis, along with commentary that puts that news into perspective.

Building Brands
BuildingBrands will help you unlock the potential of your brand. We believe the best way to achieve this is by focusing on the fundamental truths of brand management - and sharing them in a way that is clear, concise and free of jargon.

 

 

GATEWAYS

'Best of the best' Business websites
Provides a list of categories listing significant sites that are themselves content rich in nature.

Biz/ed
A Web site for students and educators in business studies, economics, accounting, leisure, sport & recreation and travel & tourism.

Europa
Gateway to the European Union

eMarketer
eMarketer provides the information marketers need to keep up-to-date with trends and developments in online marketing and emerging media.

FinFacts
Ireland’s Business & Finance Portal

Intute: Social Sciences
A free online service providing access to the very best Web resources for education and research, evaluated and selected by a network of subject specialists.

Market Research Portal
The Market Research Portal (MRP) offers a host of online resources and research related articles being highly relevant to market research buyers, researchers, newcomers to the industry, students and individuals with an interest in the market research industry.

Marketer’s Portal
Online resource for marketer’s including over 5,000 hand-picked links, leading corporate and brand sites by category, top media sites etc.

WWW Virtual Library
The WWW Virtual Library (VL) is the oldest catalogue of the Web, started by Tim Berners-Lee, the creator of HTML and of the Web itself, in 1991 at CERN in Geneva. Unlike commercial catalogues, it is run by a loose confederation of volunteers, who compile pages of key links for particular areas in which they are expert.

 

 

MARKETING

Academic Marketing Links
The links in this collection have been selected to be potentially interesting for marketing academics.

Amárach
Amárach is one of Ireland's leading market research agencies. Using cutting edge market research techniques and methodologies, we draw on a range of disciplines that offer independent insights to help your business succeed.

BtoB: Marketing Strategy Magazine
Marketing strategy magazine.

Business2000
Business2000 is a curriculum linked resource designed to bring real business stories into the classroom.

Consumer Behavior: the Psychology of Marketing
Resources on consumer behavior and marketing.

Marketing Institute
The Marketing Institute of Ireland is the professional body for marketing people throughout Ireland, offering membership, qualifications and training.

Marketing Teacher
Since 2000, Marketing Teacher has been providing marketing learners, teachers and professionals with free resources on the topic of marketing. So, if you are studying for a marketing module or qualification, the contents of Marketing Teacher are specifically designed to support your learning.

The Persuaders
The Persuaders is a weekly marketing and media programme that is broadcast on special interest radio station
Dublin City FM.

Sales & Marketing Management Magazine
Sales & Marketing Management is the leading authority for executives in the sales and marketing field. In every issue of the magazine, on our Web site, regular Web casts, e-newsletters, white papers, broadcasts and more, readers have easy access to the most relevant trends, strategies, exclusive research, expert voices, and cutting-edge case studies designed to help them sell more, manage better, and market smarter.

The Persuaders
The Persuaders is a weekly marketing and media programme that is broadcast on special interest radio station Dublin City FM. The Persuaders is hosted by Alex Gibson

SportsBusiness.com
The world's leading supplier of information, media and B2B marketing services to the sports industry, SportBusiness Group, with its network of partners and agents, assists companies from all over the globe in achieving their business goals.

TurbulenceAhead
Gerard O’Neill, chief executive of Amarach’s blog.

 

 

NEWSPAPERS

Financial Times
Financial Times Online.

Irish Independent
Irish Independent newspaper.

Irish Newspapers Online
A listing of Irish newspapers available online

Irish Times Online
Irish Times Online.

MIT Libraries – Foreign Language News and Newspapers
Provides links to foreign language newspapers.

Sunday Business Post
Sunday Business Post and archive online.

 

 

 

PAGE AUTHOR:  Brigid Carey Liaison Librarian to School of Business & Humanities.

 

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